095: The Rise of Veekle: Jamaica's Latest Peer-to-Peer Car Rental Platform | Cherie Williams
The Value with Kevin ValleySeptember 17, 2023x
01:16:14105.62 MB

095: The Rise of Veekle: Jamaica's Latest Peer-to-Peer Car Rental Platform | Cherie Williams

In this episode, we are with Cherie Williams, a Jamaican entrepreneur living in the United States, who has identified a billion-dollar market opportunity in the Caribbean car rental industry through her startup, Veekle.

Williams shares her inspiring journey from growing up in Kingston, Jamaica, to becoming a successful entrepreneur in the US while balancing being a mother of four.

She discusses the challenges and milestones of launching Veekle, a peer-to-peer car rental platform aimed at revolutionizing car rentals in the Caribbean and potentially other developing regions. Williams emphasizes the importance of resilience, continuous learning, and a supportive community in entrepreneurship.

The discussion also covers the significance of MVPs (Minimum Viable Products), the power of pitch competitions, and strategies for overcoming setbacks. Williams' story is a masterclass in entrepreneurship, emphasizing the importance of passion, perseverance, and adaptability in turning innovative ideas into successful businesses.



  • 01:59 Guest Spotlight: From Jamaica to a Billion-Dollar Vision
  • 03:48 Cherie Williams' Journey: Education, Entrepreneurship, and Empowerment
  • 08:03 The Birth of Veekle: Revolutionizing Car Rentals in the Caribbean
  • 12:25 Navigating Challenges and Seizing Opportunities Amidst the Pandemic
  • 32:41 Pitching Veekle: Strategy, Storytelling, and Scaling Up
  • 37:01 Future Plans and Expansion: Building a Caribbean-wide Network
  • 39:19 Diving Deep into Financial Modeling and Target Markets
  • 40:05 Tourism Trends and Business Viability
  • 40:53 The Art of Pitching and Seeking Investment
  • 44:54 Expanding Horizons: Beyond the Caribbean
  • 47:03 Navigating the Challenges of a Startup
  • 01:03:13 The Entrepreneurial Journey: Resilience and Learning
  • 01:11:39 Closing Thoughts: Advice for Aspiring Entrepreneurs


Contact Cherie Williams:

LinkedIn: Cherie Williams, CPA, MBA

Instagram: @iamcheriewilliams


Find out more about Veekle:

LInkedIn: Veekle™

Facebook: facebook.com/justveekle

Instagram: @justveekle

Twitter: @justveekle