[00:00:00] There are so many people who would say that there is no share in the art and the stories are an inspiration to the next generation. That is also important. So besides being selfish, we tell these stories for our own benefit, but we could be taught us something.
[00:00:19] We can increase our values, so we want to share these stories. Others could just because you know, a lot of young people that are not looking at the right places for inspiration and for direction and other things.
[00:00:31] I think sometimes it's so important for all of us, you know, just for them to see that part because sometimes they see where you are known, but don't know where you came from or all these troubles, you know, you went through together.
[00:00:43] Yeah, you know, you just see the grammar. That's good. See the grammar and they want to get there and no, no, and that's part of a problem. You probably wouldn't you right now. Podcasts work.
[00:01:04] Welcome to another episode of The Value, the language of business with those of you seeking to build companies that are scalable and highly valuable. I'm your host, Kevin Vali and joining me today is a cool host. Jason Vali, serial entrepreneur with Google 25 years of experience,
[00:01:22] operating at the intersection of technology and business analytics. Jason, how are you doing sir? I am good, very doing cover. I call you know, I call you like you like who you ever had us put on your
[00:01:33] Google Light because our guest house up with the light to the and I wanted to be just like I want to be cool like I want to be cool like some manter best mother wife or the consultant and insurance agent and well known media personality very busy lady.
[00:01:51] She's the author of the balance block method of guidance in moving time management and productivity and right now she is focused on helping professionals who works smart and make more money because who doesn't want to make more money, make more money, why would it smart?
[00:02:06] Samantha, are you doing this evening? I am great. Thank you for having me here guys. Yes, it's a pleasure to have you, you know, actually, you know it's funny because after the last of the last interview Jason and I was talking about okay who you want to
[00:02:19] have next and Jason said go about Samantha John. I was like who's Samantha John? He's like oh well probably Samantha best. You might know it's about the best. Okay and then like I was also later Samantha messages me on LinkedIn
[00:02:33] and say Kevin congratulations on your work anniversary because there are so many so many rules I don't know which one of which you should talk about. I was like okay cool thank you. Oh you Samantha, how about you? Do you want to do a part catch?
[00:02:44] He's like oh yeah let's go. So here we are. Alright so Samantha you you spent over 12 years in media right? Over 22 years. Over 22 years right? And I talked about 22 years old. Alright you're funny. It's spent over 22 years in the media but there's not much information and the
[00:03:05] public domain about your life before that but of course I'll find what was your life before that right? And it's done that before that your family, you only come from a family of business owners of entrepreneurs. Can you give us a background there?
[00:03:20] My father's family owned insurance company, school and motor in general so the discussion in the household was always about one day you'll wick in the office at the company and that was just like did not sound pleasing to me at all.
[00:03:38] So I think I always had like a marker that I did not want to do it because of the company we lived in Barbados for a few years and Jamaica. And then we came back to try and maybe once about 8 or 7 or something like that.
[00:03:55] School and Tronada, we lived in the west of the country and still you know they will discuss working in the company when you get older and I would come up with like dramatic alternatives
[00:04:12] that I wanted to do so I used to find that saying I'm a marine biologist and I was like oh yeah I'll be a marine biologist and then at one point a time we had trouble some cars so I was like
[00:04:24] oh my gosh no no no I'm going to be a mechanic you know so I could always have a car that's working in my father will make a joke about now not with those long nails you can't be a mechanic like
[00:04:34] you know you always have like give me like an obstacle of why I couldn't do it. I never really focused that's been it lead to say this is what I was going to grow up to be.
[00:04:44] About that time when I was getting ready to get into the workforce and I was in St Vincent at that point in time and I came back and they finally had discussions about me opening a branch
[00:04:56] for the company there and I started to take insurance courses I worked locally in the company for about a year or two in underrated and in the claims department which was unusual and they
[00:05:11] found out that good claims because I had a good relationship with the customers you know we have like the plexiglass between us because customers could get really agitated when they come to make
[00:05:19] their claims and yeah it was always like you know a nice experience but I actually had a very good experience in the claims department. I also worked independently with my father I'm still the same
[00:05:32] one of the branches in the Degu Martin area so I did that for a while but I was always thinking that I wanted to do something in media. So while I was in St Vincent because of my Trinidad
[00:05:46] accent apparently I spoke a little clearer they considered me speaking clearer they have some of the other the locals and this is when the internet was like now sparking. So there was a particular
[00:05:59] time they wanted to introduce gambling online and the UK and because of the laws they were unable to do it so they had a company and some entrepreneurs they set up an online almost like
[00:06:15] home it was relaxed game broadcasting from St Vincent and I was one of the persons that they hired so I was on my own for being spending more calling out the numbers and with that they gave us
[00:06:29] voice training with an American girl which was interesting but she made it comment that I was the clearer speaker and most well spoken so it kind of sparks something in my mind about
[00:06:40] doing something with my voice and while I was there they were never one TV station with like a 10 minute newscast at that time in St Vincent and the people I was staying by was saying you know
[00:06:53] you could actually present our newscast here maybe be on TV and stuff like that so I was like you know that was pretty that was pretty interesting and that was also something that maybe
[00:07:05] sparked a little bit of interest about broadcasting with me but I'm thinking it was like a hidden thing about the broadcasting because I just like it was like just there like in the background subconsciously so I came back to turn it out actually taking those comments into consideration
[00:07:27] and started to pursue how do I get into broadcasting so at the time in turn of the only thing that was available were there were some short courses people they brought cast in short courses
[00:07:41] so I enrolled in one it was like a three month course maybe once for the week and I would say it wasn't enlightening experience because when I finally did get into broadcasting I realized it prepared me no one but what was required to be a broadcaster
[00:08:07] the media experience the technical thing from the course is just what I think what is it? Well that I would say that particular course was very more motivational so it was more of a course that if you were thinking about getting into media and you know
[00:08:25] and you had no idea what to do it maybe you felt your lack of confidence you did like 100% there that was the place to get amped up it did not for me because I was already amped up so
[00:08:37] it did not provide to me all the technical skills it didn't describe to me anything about the business really what is required like you're working hours or what your pay would be like everything I discovered when I finally got into broadcasting over the years and you didn't get
[00:08:57] all that information at once it kind of was fed to you like with the inoccuriosity but the interesting thing was that when I did say I would do an course and then I saw it up
[00:09:09] like a job it took me like two years of Sunday now demos to local radio stations so you would like do your damn one a cassette which we paid additionally for at the course and you sent it out
[00:09:25] and you got sometimes you got no response like at all and then there were instances where somebody will mail back the cassette to you and say thank you for applying so I don't know which one was
[00:09:36] worse not getting any response or getting the rejection with thank you for applying here's a cassette you can have a bag yeah you know so it was like a little figure out you know which was a good
[00:09:48] one which was about one so I did that for a while and I went to many auditions um I think I went at the time it was Trunidad Broadcast in company and those would be the radio stations I
[00:10:02] GML which is GML now God in Media and I went a couple times to give you a script to read a patreon or a room operator a quality of voice and I think by the second or food audition
[00:10:17] I got noticed by someone who did their recording um he was a chief engineer at the time and he had lost his daughter like like a year or two before and he kind of got drawn to me because
[00:10:31] he said I reminded him of who but he also thought that he found I had good potential and he kind of gave me some hope and whenever there were he didn't give me any constructive criticism because
[00:10:45] I wasn't his department but he kind of let me know this is how you get to put in the door that the procedure is if you pass the audition we're going to put you on this kind of freelance
[00:10:56] rotation roster when we call you once you could come in you'll get paid this is how you start this might be once many months once every two months but he was like take the opportunity
[00:11:08] and then from there you see where you can move next and that was like invaluable information because I had no idea what even if I got like the next call up the audition what was going to happen
[00:11:21] what will take place so because of that I probably did a couple more auditions before they call in like 20 people and said okay we're putting all of you on this freelance rotation for radio
[00:11:34] train it at this is radio 7 30 a.m and when we call you hopefully your couple works we have no idea what time the ships are going to be we don't know when they're calling a call they just have
[00:11:47] your contact info and I think people had so I don't have a self-port yet basically people didn't have self-port. So hopefully you were just sitting by the phone waiting together this call or this opportunity because it's still an opportunity there's no contract with you
[00:12:01] with the radio station there's no documentation it's just going to be a phone call and you you'll get to work so like all of those 20 people maybe like three or four of us got calls
[00:12:13] and we're able to come to it because people had jobs I was not working at the time I had a young young baby at the time so I was I was home so I was ready for it and they were call
[00:12:29] and as you became more dependable or I promised of the emergency girl you became more dependable you probably might get a call 10 minutes before she starts or 15 minutes that the announcer kind
[00:12:42] come to work can you come and I would always say yes but how do you what those analogous sticks working here what the view was that also well I used to get there used to be a four clock shift
[00:12:54] like an afternoon shift that the that particular presenter would call in and say he couldn't come to work so because of that particular shift after why I think I was like yeah that was probably
[00:13:07] the only shift actually a million us out today he used to call in for what quite often every now and then so I kind of always knew it would have been that shift because I had a baby I
[00:13:17] did I mean graveyard is almost like initiation for radio presenters but because I had a baby I stayed at a front that I couldn't come because I had a young baby so I wouldn't be able to do a
[00:13:28] graveyard. Well they just were like sick thought was wrong so it's not like today they were like sick thought was a whole lot of things. Three hours maybe full. Right but there was six hours sometimes
[00:13:39] seven or new weekend basically and when you came that's when you learned to use a studio so what happened they had these paid programs with different organizations and churches would come in and normally somebody from the church would operate the board and you were kind of just
[00:14:00] observe and make sure that they did everything right so they kind of taught me and I kind of taught them and for a while the announcement on duty would be there and they would kind of teach you how to
[00:14:12] operate and use the studio because we had a lot of equipment back then we didn't have the computer so we should have been all records, a track machines for commercial sounds for the news, huge board
[00:14:24] we had a that machine cast set recorders so it was like a whole army of equipment. It said so much of natural things at the time one EM radio right. Yeah. Have a new episode of radio.
[00:14:38] Uh by mistake once I think I was looking first in shana like what's this noise? As one two I think I do remember back in the days when yeah the children have a program
[00:14:51] it should have an hour so therefore you want to present a you also like a super-like what was your rule because it was not presenter you would just there. Yeah so I actually have to give up
[00:15:01] my feet behind the board because they were normally somebody from their organization would normally come to present and operate for them right um so you just kind of make sure that they were doing everything right look over them sometimes they got to leave the studio because then you
[00:15:15] what they were doing see my go on hangout in 95 with somebody else or bye bye or you know take long-bought from breaks because they knew what they were doing but you would basically their
[00:15:26] represent in the company as a super-bite so making sure that everything went well and um if anything about that when I got that particular job so I went and I was very close to my grandmother but you
[00:15:37] just spent a lot of time with her like during like vacation um July all gets vacation Christmas and I went to learn I said hey granny you know um get in this job I'm going to be on a radio
[00:15:50] and she's like yeah stuff like what do you mean yeah she's like I'm not surprised and then she comes out with this box that's filled with these TDK cassettes they're like 60 minutes and ninety minute cassettes right and these cassettes and I kind of forgot about them right
[00:16:08] well when we came we spent time with her she had an a tape deck and she used to encourage us to record ourselves on these cassettes but in majority the cassettes were filled with my voice
[00:16:22] and I was singing jingles and I had like made up cumulus shows that I was performing doing new scoffs and she was like yes she was like in her mind this was what you were born to
[00:16:35] do because you were always doing it so this is like me like from 10 years old and she has all these cassettes with my voice on it and stuff so it's like um I used to think that if somebody actually
[00:16:46] did see that potential and say yeah this is what you're supposed to be doing but I kind of found my part almost like secretly like I went and pursued it without any you know well encouragement
[00:16:58] I say from anybody else but I would say that my grandma encouraged me because she kept had you know had me recording all these cassettes on stuff so that was a kind of like a surprise
[00:17:07] and a reveal thing to me that you know when you see a child with a skill it's basically to nurture it granny's really no best so your family had this background had his business insurance
[00:17:19] that was going all across the Caribbean and here you are venturing into your media career I heard me on a side for me granny, how did you receive your family take it up? My father was kind
[00:17:29] of like does this thing make any money? That was his main question that was like no it doesn't what do you know I want to do it so he's like okay oh it doesn't make money. No she's not really
[00:17:42] you know now they're like the real sensitive words I'm in when I told him like how much I was getting he's like okay yeah this is but he didn't discourage me from doing it I guess if that line
[00:17:51] alone could have been a discouragement but I was like you know so behind this is what I wanted to do so but he didn't like say yeah do it but he didn't say not do it he just brought up the line
[00:18:04] about it not being not well and which is always the kind of person I didn't feel like I needed like a chair leading squad to do anything so once I had set my mind to do it I was doing it
[00:18:13] until something else really maybe put a obstacle in my way. I guess he was supported you know he lent me the car to go to work so I had the car his car to go to work so that I guess was
[00:18:25] style and support in itself so I did that for a while but I moved quickly so I was on reader Trunidad and then about six months time I was already trying to figure out how to
[00:18:36] go across to the studio next door which was 9.5.1. That is what I want to hear about your deep because I understand you had this big remarkable debut. When I'm here in the I didn't realize you I mean your real foundation like present on journalists because somebody
[00:18:55] was on EM I don't know how many people are wrong and you're not right no, worked on EM really it's not how many who still are wrong. You know EM was like it was
[00:19:05] superior in itself because it was a band that if you were in Greeneater you could actually pick up reader Trunidad. So it was able to cross like long distances that was like what was
[00:19:17] fashionable about EM brand the frequency was bigger and larger so it could go over mountains and it could travel with us so because of that it was going you know going further it was popular
[00:19:27] reader Trunidad was a very popular station. It was branded inspirational but it also had two of programs like current affairs talk programs in the morning with Edith Stunkar. Selma I.E. was our program director. You know those names? I recognize it from the Samantha scene it but not.
[00:19:45] Well, alright I am young. And EM was also to me like you're almost thought to do EM was a real journalism and FM was the I just read you that just music as you know even EM was like serious business.
[00:20:02] EM was like tech's book journalism. Yeah yeah the pro-文 journalist not that people say it to one. Oh god, oh god, oh god, oh gosh, damn no, it's I like.
[00:20:13] It has this thing almost like what's equivalent to social media now so when FM came out it was the frequency where it was better for music than for voice that was the thing so EM was the master
[00:20:27] at you know broadcasting voice. So what happened was that all the more veteran presenters. Some people might interpret it that they pat them away on the EM bond. So all those veteran presenters ended up on the EM bond because everybody was excited about FM
[00:20:44] and FM were the music stations. They were stations where the DJs were showing up it was like a new type of radio basically that's where you know the fun on the hype was.
[00:20:56] Right so what happened was that yeah so they had the EM that's why it was like easier for me to start working there. It's like nobody was rushing to be on radio a try and
[00:21:05] that. Basically so that's where the opportunity came so I was on radio a try and that for about six months and then I started to think about because I grew up listening to nine five
[00:21:16] for one. What year are we talking? Probably 2001. Okay and I almost went for two thousand and six. Yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah about I told you over twenty yes you know
[00:21:30] guy. Yeah yeah but she started this thing when she was ten years old. Yes of course right don't in a womb don't put that in. So I was like you know trying to figure out how do I get on
[00:21:44] 95 you know this decision I grew up listening to. This is where I really wanted to work on nine five and you know I befriended like technical stuff you know I was really I you know I looked
[00:21:56] for support because I wanted to really learn what the business was so I was you know good with technical stuff people in control and I was like how do I get on 95 and somebody was like oh
[00:22:08] you're rushing it take a time take a time they can't reach it yet. I can't remember one half I think there was an opportunity in the morning they had called it in morning zoo where they were
[00:22:17] looking for a course a female presenter because I was in it was Richard Graham at the time and because I was in the building somehow I got to have the conversation and I expressed that
[00:22:31] I would have been interested and I got there with the very even smaller p. Because I really didn't want to pay anybody but I somehow when I negotiated we had to be there and even smaller
[00:22:46] pay and I did the entertainment news and I spent a couple hours with Richard and stuff. I just laughed at that that's not good decision though yeah you're probably shouldn't have told it that that right because that I'd be appreciated to get less money.
[00:22:59] Yeah but there was like oh my gosh I'm going to be on FF right you know you really fix up FF and it's going to be easy to listen to me right you don't have to switch bands
[00:23:07] I was never Richard Graham for a while I think they took me back up but I was still working radio trying that and I was like in the when I was leading on because by this time I'm doing enough shifts I'm getting like a consistent salary
[00:23:22] that's much more in the toilet but some consistentity. And while I'm doing that I realize I need technical help as in support because I have no idea what to how to grow this craft
[00:23:36] so I have like a small voice the Hadoot Noi think about my technique my colleagues like James Sutherland are very theatrical so when he speaks to me I'm no idea what he's telling me
[00:23:47] and how he's directing me I need somebody to translate this into English. So I enrolled in the Tronodot Theatre workshop and they had an educational program that had started up where they formed four and five literature books they take them and they they rewrite them into small
[00:24:06] like plays and our troupe will travel around the country to the schools and we would present their literature books on stage as characters for them so because I did this another thing with a
[00:24:21] very small pay or a stipend I basically got free staged training as an actress so they learned me taught me how to project my voice so that people in the back of little carrot could hear me
[00:24:36] how to build confidence how to to build characters character training we did accents I've never good at accents so that was like some I would say some fantastic training being in theatre,
[00:24:51] being an actress, seeing parts of the country that I would have never seen because they packed us up in a Maxi and carried us to wherever a school was I didn't even know a school existed in Tronodot so
[00:25:04] that was a very interesting experience which I was able to bring those skills back into this studio so while I'm there in 95 I'm still I'm now part of the theatre community so I'm having
[00:25:17] a new network that I'm working with so I'm doing plays alongside on the radio which was great stop lament or branded. What somebody who's seen my dad on things with that people know
[00:25:30] that somebody well known one. Well actually somebody know what Kevin might be to you and you know. Nigel Scott and with Penelope Spencer I would read Raymond Choucang I'd like to please read Raymond Choucang you we used creative arts theatre, E. Fibu Wilkinson we did
[00:25:48] moon on a rainbow show that was a fantastic experience so gosh there's so many people have I won the play in Tronodot? Yeah yeah yeah this year the day I went to a play in touch with
[00:25:58] her. I was like I didn't act with Nicky Crosby but because of status like we knew each other even before I got to the frequencies where she was working at so I was like part of the community
[00:26:16] and almost another part of the network basically so that was really good I got like as I knew Spaper read you and it was like apparently it was terrible I didn't realize with
[00:26:29] terrible I just thought it was great publicity. I was like oh gosh I'm in the paper this is like perfect chance of me okay cool whatever you know but for the signal for the situation
[00:26:44] and that was actually a thing that I like teach or I think a lot of people would get an intermediate or get into some sort of entertainment they've learned that over the years that you
[00:26:54] need to have like layers and be you know have you know multi skills and being different places and not just doing one thing to build your brand so back then that wasn't really a common thing
[00:27:08] but I was doing it and it was just happening naturally it wasn't like intentional but it was happening actually and I was starting to see and make the connections and make the dots on scene
[00:27:18] where it was working because I think doing the DNA data and being on the air that was something that helped propelled me past people who were on the air four years and we're not going anywhere they
[00:27:31] were in the same place because they weren't multi-dimensional right then you know at least with you your multi-dimensional you're doing so many different aspects of you that are low super to to see you know you that filter wider or you also being multi-dimensional.
[00:27:44] Yeah that background that she lived in Barbados and Vincent Greennade and all that so she knows how to put on the greennade relationships with different cultures and different types of people.
[00:27:55] Yeah so it was it was good because you know and then it allowed the people who need to see you like his appearance and your bosses to notice you because somebody could what they've been
[00:28:06] on the air probably we can assure every Saturday for about five years and nothing was happening to their career because that's all they did and they went step-in-out side of that shift or being seen or won't get in notice. So I would normally take every opportunity to
[00:28:20] did it outside broadcasts I would go things that other presenters had found that they no longer needed to do because they're past that stage. So I was like really eager and going home to do a lot
[00:28:30] of the things. I picked up producer when I started on nine five so I produced for the morning show I think that was also added to my CV and then I'm also produced for Vibes City 105
[00:28:44] and Sangeet all at the same time while being a presenter on 95 and then Vibes CT 105. And it was then Vibes I got the I had by then I had got like a TV Stentor 2 by OCRM
[00:29:00] I did songstage it was like a talent show and they did it in the amphitheater at the National Library. They were just not like a few episodes like season so I got one season to
[00:29:11] do as a co-host and that's when apparently I got noticed by the program director at VFM which was 96.1 FM and I got a call about them being interested in hiring me and I was like yeah this
[00:29:26] is great this is it because you know this is like 96 was number one. I had no idea even thinking about 96 and then it just went silent for like six months I did nothing. I'm like I'm waiting
[00:29:42] for this call I you know when do I get to start I want to be able to tell somebody something and I'm not hearing anything and then six months later then they call and they say like okay
[00:29:53] we're ready and we could start talking and whatever. I spent like a year on 96.1 and the same time I was there I was kind of going home to do some TV work so I was sorry before I said that I did
[00:30:09] I catch you I don't even know about that it's like a local kind of camera that is a camera what are you thinking? Maybe vaguely. Yeah because I had a relationship I had a relationship point that
[00:30:20] I was doing somewhat I had done theatre I had done this stand by TV six and I was just feeling like I was ready to do some TV as well because I was feeling a little one-dimensional just being
[00:30:30] on the radio and so I got this gig as a presenter for like a couple episodes of this local kind of camera called a catch-up that they should on TT. I do look fantastic and it was kind
[00:30:46] of funny you know you have to go out and like do strange things like we imaginary stuff and it's an episode on YouTube we were looking for that. A fun goodness I believe no they have none
[00:30:57] so I'm safe right? So now I got to 96 and then synergy is about to you're hearing talk about synergy is about to come on stream and I'm trying to figure out how to get into the TV. So I'm trying
[00:31:11] to make connections on calls my boyfriend at a time he knew shell shock very well who would with Marshall Mandano and I did call a shell shock twice on a shell shock can can you get me a
[00:31:21] meeting with Peter Sue Lewis and he's like yeah you're just going to talk to yourself I'm like what no cook up here you don't help me out guys. So yeah nothing so eventually I did get the
[00:31:34] bravery and I did go to the office and I met my teacher first time and I asked told him that I was interested in being on synergy and he said like yeah okay cool I imagine a lot of people
[00:31:46] were knocking on his door so he was probably overwhelmed with the response and then I got on 96 and after I got on 96 about a month later Peter called and he's like you still want to come
[00:31:59] and work out I was like yeah that's a good idea so I went and I was a entertainment news presenter and I also wrote the news and the news showed like every half an hour so I
[00:32:12] had to record like a lot of them like in a deep so it was good practice we didn't have prompt us on stuff it was like very makeshift because the station was now building they didn't
[00:32:23] have a news department so they didn't know what they needed at the time and I did that for about maybe close to you and then I retind from the position and soon after that TV's exculp
[00:32:37] so I was like okay I mean I'm not even making the connection I just had a colleague who was at 96 who used to tell me when he watched the energy that he could see me working on CNN and I would just
[00:32:48] laugh I'm like yeah okay whatever and then it was so strange so then OCR calls and asked me I think in that they went audition to something for some stage again say no we wanted to come
[00:33:01] and do an audition for the news so I'm like okay I'm a little confused because I have no interest in like pre-venting news I wasn't meant to be prepared for it I was not actively prepared
[00:33:16] because I wasn't into teen month right on an urban station and then of course I was by synergy doing entertainment news so this is like totally new I thought over think oh my gosh
[00:33:28] do I want this job what do I do whatever whatever I go to the audition and it was one of the most comfortable experiences I've had during broadcasting because they had a real prompto they had the studio crew directing you they had lights that didn't take all the
[00:33:49] data set of three lights lights were already prepared then the studio it was just sit at this desk read from that prompter here just script let's go and everything just worked like clockwork
[00:34:00] and I just felt like at home it you know it was just great now I felt like that I don't know that was the actual results I love that feeling pretty good and the next day I got a poll from
[00:34:12] the head of news saying that they want me to come and present their seven o'clock news so yeah so I'm like yeah it's like okay I was like the next day you know I wait and probably like
[00:34:25] thinking weeks before anybody calls or maybe if anybody calls at that um after a long back and forth like a few months because the offer was to start at seven which is unprecedented at the time
[00:34:41] because you know only you do weekends first you do some 12 o'clock newscast so you build yourself up you get ready for seven nobody ever starts at seven but they told me I would start at seven
[00:34:51] first time prime time which is the first time they were ever going to do anything like that is it is it that they wanted a fresh new face is it like why is it so at the time because of the
[00:34:59] time to see and see three was in the works to launch at some point during that time and some of TV successes that front stop did crossover so part of it they still had like a couple of
[00:35:17] their normal everyday presenters we're still there but they were introduced in new faces and I was going to be a new face basically um but the the trade-off was that I was going to have to
[00:35:31] like all the other presenters before me only work for O'Ceeam and only be the face of the new scars so I was not going to be able to do anything else which would mean given up redo all together
[00:35:45] yeah which within my mind I was going to be doing redo until they're gonna wipe cropped right that's it one that's exclusive to the series how do you have to be high yeah
[00:35:54] I'm not gonna be so sorry yeah that's what we are to be sorry we are benefits because they were not competing okay okay nice guy that should have spoken to you before yeah so basically yes because of some of those that those trade-offs
[00:36:12] and because it wasn't anything that I was mentally prepping for I took like about a two to three months before I even really responded to them or continually conversation because it wasn't something
[00:36:24] I was like rushing into I spoke about it with my family for a long time um I thought about it I do even think I confided anybody else in broadcast and really everybody was external
[00:36:38] because of how people the status people had for like the news everybody thought it was a really good idea to do it little that I know I accepted little that I know that because the
[00:36:52] news is held in such high status that the pressure would have been so intense as in this was somebody knew that the public didn't know it was like I kind of became like sorry to say the public
[00:37:05] sponge and bug in the beginning it was all new to me I made a lot of mistakes I had a lot of things still in like with pronunciation I didn't know the characters and the people that will be in like
[00:37:17] identified in the news stories every day so and then the actual technical execution of the news got is not smooth so there are a lot of things that happened in the background like you know
[00:37:30] when you feel like your hands up in the air and you want to scream that happens like on a daily basis probably every two to three minutes so I not know in like that landscape like very well
[00:37:43] and doing it even even with all the real souls you could do when you when you said their life because it is a life show there's no delay there's no prerecord and when you when it's their life
[00:37:54] you have to live to maneuver through that including happen to maneuver and learn different personalities like of your producers like some people some producers hate when you go off-scrip some don't mind you could come up with your own questions in between other people you know
[00:38:13] it just just don't like it and it causes problems so I had to learn each person individually by working with them if we were to put ourselves in that in that chat at your end where the light
[00:38:26] is on you the cameras on you you're about to do all of this you're in a deep end you're new to this you don't like you said you don't understand the characters and all these things
[00:38:35] like what are we seeing and how are we navigating all of this we're seeing a disconnect in the early I was disconnected I'm just like listening to instruction I'm not connected to the story so I'm that means I'm not connecting with my audience there's an obvious disconnect because
[00:38:52] I'm trying a constant trade on just getting it right so that you know I don't get like a bad report when I walk up the set and people aren't like thrown in at me to get through the
[00:39:02] hour so in that case I have to sacrifice the performance or the craft basically I can't even concentrate on that yet um I had because it was so new and because it was hard so much pressure there was
[00:39:17] a time I was just gonna quit I like I'm like dressing to go to work and like I have like a total mental breakdown and I'm primed my eyes out I'm like I don't want to put you in the building
[00:39:28] please just make me go back you know basically saying I can't do this it's too hard but it was also and I for some reason my superiors and I mean my superiors appear like the
[00:39:43] head of Oceana at the time who used to come to the office he called me and like almost like he knew and he had like a real hard-to-hard conversation with me and he was like I see potential in
[00:39:54] you I see the glassy look in your eyes I think you could really well and that really even put on more pressure because now I felt like I don't want to let this place end down this place and let's see
[00:40:03] something that I'm not seeing up currently and I really you know I would just feel like he just was so confident that I can do it that I just put even maybe even more pressure on myself to do it
[00:40:16] because now I realize I wasn't just doing it for me and that they are harder the people who stuck my neck so to say you know we want to use her to present the news so I I know
[00:40:29] realized that I had other people that but there was support to me and I couldn't just let them down so I really like I know and I kind of stuck it up and I said I was going to try harder but in
[00:40:40] terms to do that I isolated myself so that's how it is that I really shouldn't think yet so that isolation thing could translate into what content creators may go through now
[00:40:53] so as then when they feel burnt out like so how platform's kind of deal with like things like so like YouTube you could go to your comments because they actually said they did that because it was affecting the mental health of content creators and I totally understood that
[00:41:11] back then because negative news no matter how well you might be doing troubles faster than good news. Yeah what are your concerns? Well you would get people call and say negative things when
[00:41:22] it come off the air somebody will give you a negative message about what their mother said that he did in correct before they say you know you're a good job tonight but this happened
[00:41:37] basically unlike it was like I learned it was like you know watching the news from the stakes was like a sport right and we didn't have social media so that means you actually got calls
[00:41:50] and you got messages and sometimes you might even go to a letter every now and then if the person made it happen. Yeah yeah I always remember sometimes we had an on local
[00:42:01] news anchor I can remember what station was on who was on local I think there were probably from the US or something and you know we have institutions and trends that have acronyms
[00:42:14] and some of the acronyms you see you see the letters and some of them are pronounced for example wassa you know that's wassa TST you know that's the test right but that was didn't know these things
[00:42:29] for example when it wassa they said WASE let's TST that said well just there that is absolutely right because they don't know and when you think about that you have to
[00:42:41] really be a local to know these things and nobody I don't when they when they have the teleprompter or and you could correct me from wrong but when they have the teleprompter they don't put WASE
[00:42:53] and then brackets it output WAH-sa it's a you know what to see that would not not know you have to actually just know that right yeah so you have to be of the culture
[00:43:04] yeah so people like what's the policy say WASE with TST? No you know technically he wasn't wrong because you know he could still follow he might have been like technically right but you know
[00:43:17] but what I'm going to you know the critics they people those watching the news you know they're gonna like be calling our criticise and what is the same that talking nonsense and all the
[00:43:27] know WASE that that that's so so I can see where even worse here if you're a local I mean and he must say if it pronounces anybody's name a little wrong and that's a thing and you
[00:43:38] know you're entering that we have I mean so many different ancestors you have people with friends the names, friends the names, you know Indian surnames so so if you're not familiar with the culture you could yeah people just trio do you think people is doing that people would
[00:43:53] actually looking 40 mistakes you know because people would be operating so that's a high level right so some matter whatever not for each other high levels speaking well seeing the delivering the news presenting the news in a good fashion but even so if I don't want one
[00:44:08] mistake I say I'm gonna get her you know and then they'll handle half or not yeah throughout pressure is really good at you then come up with the times of Instagram where people share any
[00:44:16] video look at it all right like that yeah you know from me when I got a lot of my the vanilla you know a little of our show and yeah so I had to like lift through that and when I did
[00:44:26] that because I had to learn to do things so like for instance when you're in the BBC newsroom they have a camera but it's almost like a style guide so BBC comes from the same things like
[00:44:37] using it to pronounce the acronyms if to spell them out they would have and even like you know different people say sour and San Juan so what the newsroom at BBC would do or any of those
[00:44:51] big unusual they have a style guide where they decide these things up front so when presented some reporters come in everybody knows this is how we say it here this is how we have decided say
[00:45:02] unfortunately we didn't have that so when I would ask a producer you know how do you want me to say this they are some of them I do not to show and kind of take it for granted and then when
[00:45:16] I make like my decision and deliver it and I get the reaction that I will figure out okay this is not how I'm going to be saying this movement forward so part of it is I had to internally come
[00:45:28] up with my own style guide I learned to not depend on the producers or anything we got some place training and some pronunciation training about the I think the University of Connecticut
[00:45:41] out of bed I used that and I never took granted I was constantly checking the dictionary for pronunciation and over the years a lot of the words that we probably mispronounced incorrectly
[00:45:56] I was saying it in the correct fashion and I got a lot of like you know a lot of flux for that but I stuck with it because I'm like this is a standard I'm going with and I'm going to keep it
[00:46:06] across the board because this is what I'm going to this is how I'm going to have to perform at this level I can't be doing the you you're seeing it one week and going back the next week so I
[00:46:15] basically created my own standard of how I wanted to present myself and to speak in a universal make a universal decision about my delivery so that for a long time so you maintain exclusivity
[00:46:32] with the on with news or I mean so you had to give up your whole radio life but so I did that for like three years and I only three am mark or a little before three am mark I had a grown kind of unhappy
[00:46:46] with just being on the air as a presenter because I felt like I had lost my voice you know as a presenter your unbiased, your neutral, your there's no opinion, no route
[00:47:00] colored to your to your personality which was something I was trying to sprinkle into news like things like you know like moving hands on the set moving ahead a little bit was like that it was a no no
[00:47:13] and I used to get a I remember because I love it we're never in love and let's put them yeah so you know that was how I was like even like to do this and they were like why moving hands
[00:47:28] or whenever I thought when stop they thought it's like title it's sort of couldn't see it but it's still helped because when you move your hands it moved so yeah but when you move your hands it
[00:47:38] moved your shoulders and your head a little bit and it gives a little bit of a little subconscious personality like coming through the lens sort of things so I was doing a little thing
[00:47:46] like that like you know but I was getting so much kind of push back on it it was just feeling very restricted and I basically said you know what I'm gonna go back to redo the Stevie thing was fun
[00:48:00] but you know it's not like you know bringing this joy into my life and when I did resign OGM did ask me to stay on this would it be like 2009 probably so like three I thought in
[00:48:15] 2000s like like 2009 and they asked me to stay on and they asked me what I wanted to renegotiate for our relationship and I said one of the things is that I want to be on the radio
[00:48:31] and they were like okay because at the time I was having I had an option of getting back on to a radio station so they're like okay we have a radio station should be good so I told you that
[00:48:42] actually never came out of the camera yeah but at the whole of the school well that's actually never came up as part of the conversation for what I was doing at the
[00:48:50] reason I might have been willing to discuss that and I just like you know if I staying I want to be able to go back on air and be a reader presenter as well and they're like okay cool cool
[00:49:01] whatever because the station I was negotiating going to start negotiating with the next yet so I think maybe they thought I was bluffing about going back on a radio and I didn't really
[00:49:14] have like a plan to go back so they agreed and they said yeah you can go back I think it's within the same year I went to the radio station then I got a call from TV 6 and they
[00:49:27] like they call me to admit and they're like so we see that you're working at this radio station so I'm like yeah remember you all told me I got a wick shooter radio station and they're like
[00:49:39] okay cool alright cool let's keep going right there was like so you know things like oh my god so I was like um star like 4-7 I was really excited about being there it was a new
[00:49:53] station with a Chinese imagery um well it's gonna be pop rock which I really enjoyed because I like that type of music and um I well there was Sami Jo again on your radio mid-morning and uh you know
[00:50:09] he presented me as you know this is one of our most experienced presenters um and I'm so it's coming back so basically I was like there to help me mental anybody or whatever I kind of you
[00:50:21] know like coming back at that level into a radio um this two year was beautiful like top-notch beautiful digital board we were the first um RDS station I think it was where you know the names
[00:50:36] of the songs were come upon the screens and stuff so it was like really exciting to be part of and yeah so there's not like for about five years you had two brands you had Samantha John on TV
[00:50:52] and Sami Jo and I show a lot of people who are confused I know for one I was confused I didn't realize it was the simplest and I thought it was two different things I actually don't think
[00:51:01] they had that much confusion because people would see me out in new capacity like you know in my jacket and so when they would refer to me as Sami Jo so I didn't realize that you know maybe a few
[00:51:12] people were confused but I think really most part of other people this was the simplest and I'll do it though they they they knew some couples not he was a very serious type of person and Sami Jo
[00:51:21] because there's some fun you know kind of you know that was I that serious I was trying not to be as an example you can move your hands what is you doing that was fun wasn't it the
[00:51:31] many years was I remember they passed the sport was always fun so I hope you watch the sport do you watch the sport you will see that you know I also think you watch the
[00:51:45] you know you know you're right when with music and you know but I still had to keep very mindful that I could not go back into really exactly how I was or how a lot of
[00:52:06] the presenters are where their opinion is enough because one I'm working now two different companies which could be a quote in two visits or range months or maybe even things I say
[00:52:18] it could become conflict of interest and also I have to be mindful that yes when I do go back to the station in the evenings that I am the news presenter so I can't contradict myself or my brand
[00:52:31] by being like you know to come I wouldn't be able to be controversial so I did go back to radio yeah right with some and I gave I know but he had to tell me this I just knew this is how it
[00:52:42] had to be to keep the balance and for me to be able to maintain doing this for as long as possible I really enjoy listening to music so I that's why I really it was like a stress release
[00:52:55] things so I think that also helped keep me on the news that's longer because I got to have that balance where you know I was doing this thing during the day that I really really enjoyed
[00:53:06] for a long time and so I was at stock like five years I think I spent like there around that time five more years by TV six I got a short stint off of around that time I had my
[00:53:22] fun so I was pregnant on the air it was not a very how do I see it's not like all you know if somebody gets it's pregnant on the air as a presenter how it's kind of like used like social media
[00:53:38] and the bristing like and bristing like that it was kind of like because you know I was already breaking so much with rooms and then only news was always so restricted how it was presented
[00:53:48] in most of the time we had male anchors locally they had very like just a couple females in between like Francesca Shirley does a color renowned them with mostly males so when I did say I was pregnant
[00:54:02] and started to show I was almost like I felt like they didn't know what to do maybe they were thinking that maybe they should see something maybe not so it was never acknowledged
[00:54:16] on the air but there was social media anytime so I could have put a picture or could have to see something so from that people had figured out that I was pregnant on the air so I had my
[00:54:28] son and then I felt like that I went back like it's another take in three months of my TV I just kind of got bored being at home and I went back after two months but when I went back
[00:54:43] it didn't feel the same and I felt I might have been with her in a hard time with your TV actually by himself in the evenings so I just felt like you know maybe it's one of those stuff
[00:54:56] they're just like you know I thought I was just thinking about things differently being a TV sex maybe I need to do something different I need to try something different so I basically got an offer and I resigned and that offer kind of quickly turned into being a
[00:55:12] CNMG there but they gave me I've never seen they gave me more opportunity monetary wise they also embraced that I was still on the air as a radio presenter as well so that was encouraged also
[00:55:32] it had a little more of a relaxed atmosphere there for some particular reason it was also kind of nice being there because I had a lot of young staff that really wanted to have this feel that they wanted
[00:55:45] to be working at a high standard so when I came it was like an encouragement that oh Samantha's hair you know the news is being uplifted let's do this together so the thing and I
[00:55:58] had that kind of embracing feel that yeah we are a team you're the support in me I'm supporting you so that kind of gave a lot of excitement like in the beginning basically around that time I
[00:56:11] did start to feel like it was too much and I experimented I left Star only because I felt by the time I had my stun my brand had changed so Star was like you know that a young poppy feel
[00:56:26] what year we in this time I'm just trying to not my one time lying in my head this could be like 2014-20 okay so 2014 you know what other thing I had started like a blog
[00:56:36] I was going to do a documentary about my pregnancy so I have put it on stuff that I've never edited or anything like that we have video of the booth it was a water booth and it was going
[00:56:46] to all centered around this I saw that like on my radio station it was called baby babble it had a website to supplement it with blogs and I was using the online station that was like
[00:57:00] setup like on the lower level of my house and I had like a couple people who wanted to be radio presenters so I was kind of trained in them on my online station so I had built I had built
[00:57:11] the online station on like the back end of it and everything and they would come on workshops basically and I listened to them and I kind of meant to them and you know see yeah yeah yeah yeah yeah yeah
[00:57:22] so you started we're going to be able to do it then you decided or let me build my own radio station yeah because I felt like I knew so much about radio like programming and everything music
[00:57:32] programming so I just felt like I wanted to do it and I didn't feel like the industry was going to give me that opportunity so and then I saw I was like an online person so I was seeing that
[00:57:45] you could start online radio stations that software there to do it I had a radio board and a computer because I used to give broadcasting classes physical classes and teach people I have to be on the
[00:57:57] air so that's based on only technical courses you would have done from even before so now they started to pay off no well that course but I was motivational and any technical stuff I was actually
[00:58:07] in this studio okay so I bought like the really really good standard for radio boards was the arachish so in this station the huge arachish boards and then they started to make because of online
[00:58:20] and podcasting was becoming popular they have smaller boards that maybe just 16 channels which is all you need because most times the registration by a board that has like 20 channels on the U3
[00:58:31] so so those were only marketed made it easy so I bought that board to teach people how to be broadcasted so I had it like over the years and then when I decided to do the online station I just
[00:58:44] used it on my online radio station so it was set up yeah just like any other professionals to do I had a professional mic and everything I programmed all the music that you wrote cast so my
[00:58:55] get your own mic they wrote and oh no that's not a radio mic that's all the shot done yeah they shot gun I told us all that yeah oh yeah no we have like the you know the other ones
[00:59:05] that the big ones that was something that kind of like a music me and that's where I realized I could actually rebrand because for the first time I would go out and people would not call me
[00:59:17] the girl from TV6 they actually started referring to me as baby babble and I was like okay that's really catchy that's happening really fast and that's kind of interesting that you know
[00:59:30] I could you know rebrand because I had a lot of TV6 yeah I had left TV6 and people still saying the girl from you're the girl from the news right you're the girl from the news so that was my identity
[00:59:40] that you know everybody used to me and then I did baby babble and it became this is people would say house baby babble even up to now people see me so what happened to
[00:59:49] baby babble you still do a baby babble just like okay cool we did it for a while the online it evolved into a TV show we decided that we wanted to do a TV show and we did like about
[01:00:03] eight on nine episodes that aired on TV6 and then after it aired on low regionally like the season the well yeah we the season after but if we basically was a reprocast of the first
[01:00:15] me fun it was really fun to do it had you know a grew as a content creator it checked a lot of the boxes of things that I wanted to achieve like having a TV show that in it air locally and
[01:00:30] also you know it's quite a lot of curiosities where like you know if you have a show on TV does it work can you make a lot of money and you know that journey in itself
[01:00:43] also helped me you know learn more about the business things that I was wondering wondering about that I could only you know guess about as a used anchor or a radio presenter I got answers for
[01:00:58] when I produced this show and I put it on air and I let it run and I talked to advertisers or I talked to sponsors or you know I tried to make new connections to air these shows so it like
[01:01:09] you know it was that was a good journey in itself basically but I said been there done that and then I hadn't gone through the journey of like how to keep creating content and the content I
[01:01:22] what created was very extensive so if somebody had a you know an unusual preschool we would actually go on location and shoot and that could take all day you know and it would basically you know we're just
[01:01:35] some of the people that we and you know there were small businesses too so sometimes when we air the particular episode or segment let's say we did a school and south because there was
[01:01:47] small business they may not last that long so even though two months later somebody's trying to contact them because they saw the video that it didn't exist anymore so you know I saw like you know
[01:02:00] the longevity in producing those type of segments I was wondering you know yeah I come much long gemity would it have basically and then I was kind of running all those like some content ideas
[01:02:10] and what content creators would describe now it's blown out because you know there's a small team and I was doing the editing the video editing I was doing like a lot of videos yeah it's
[01:02:21] didn't even even do it so yeah you kind of got burned out and then I was like no the baby's getting bigger and I can't have another baby so I could figure out more content than me no more baby
[01:02:40] to about well exactly I'm like I'm making an excellent just so I could get content yeah what I mean I'm making a good business I'm making for a creative right I get it now through this journey because
[01:03:00] you know to make a baby back was like passion like all passion go back to like you know with my father this would around you be like are you making money with this and that's even like a conversation
[01:03:11] content creators have online it's like as I did so hobby or you learn to monetize it yeah right and I can honestly say I had problems monetizing it so you know you get older and you realize
[01:03:24] that you know how long can you keep a hobby charging along for basically so during this time there was like you know after TV 6 around my baby bubble there was a time that I did make a lot of
[01:03:39] money like the most money I ever made in my career I was well paid at the time this was when I was by CNMG so right and basically I had no financial education none was passed on to me no financial
[01:03:55] literacy I didn't know what to do with the money shoes shoes trouble yeah no I don't even do those I did the thing that people said expected you to do get a mortgage buy a new car those
[01:04:15] lots of things and you know from my personal journey it was it didn't to you know to be the best decisions they were it was strange was position decisions it put a string on my marriage you know
[01:04:29] the bills you know people keep saying financial problems or like the strain on most relationships and I would say that yes I did experience that so it was almost like you know I just say more
[01:04:42] money more problem it kind of like like we like like we experienced that and then coming out that journey and trying to like really in itself took on baby bubble let and then we just said you
[01:04:56] know what forget about the money forget about the money is it's forget all the mistakes that we made with the money let's just get back to passion and that's what we did be bubble for it was
[01:05:05] to get back to passion to get that passion back for being in the media for being in broadcast for being content creators and but through that I never really caught myself or again myself financially
[01:05:20] basically and then COVID came and that you know that I'm providing things but thing that got us through COVID was that we had some insurance policy that we were able to surrender that we didn't even
[01:05:35] remember we had or whatever you just know you any other time and you're back again see more you start the brain just started working okay what's what comes what happens exactly is like
[01:05:45] yes like what do I have I could kind of find the policy let me call the agents let me see if I could find or something or I'll have all and it was those policies we were able to surrender
[01:05:54] that we thought totally forgot about that that we got like in 2006 and 2007 because we had a recording studio business together that we had started the policies since back then that we're
[01:06:11] able to carry us through and that's where I was like oh my gosh I'm on this financial journey and we have these insurance policies we could use them to help us and that's what they're
[01:06:22] therefore because very options to like take a look against it or withdraw the cash like any policy is on withdraw the cash and together we decided to withdraw the cash so we could keep
[01:06:32] checking along and it was like seeing that and seeing oh my gosh these products this is exactly this is so useful yet I didn't know I had it and maybe if I knew I had it when I was even making
[01:06:46] more money I would have invested more into them you look at more money into your life insurance yeah so that maybe I would have done even something different I would not have the
[01:06:54] surrender the policy because you know like when I thought I wouldn't I could keep the policies going so you know I was just like you know I was like this is so useful why isn't nobody
[01:07:05] telling us about this why you know why do I have these policies and I'm not using them to like my advantage so it was from these those experiences that I learned so much I mean I think
[01:07:20] even one was on a new a tea and it had to go to BIR and I forgot that I had some outstanding taxes under they had to take it back I mean this is the one something that if you tell somebody
[01:07:30] about a new a tea make sure your taxes up to date right so you know so that was all part of the journey of you know even becoming almost like being felt taught of financial education so
[01:07:46] during COVID was an interesting time we released books on Amazon we learned to use a platforms um what that were there for us we did color in books and children's books because we
[01:07:58] will homeschool and our children before COVID actually and when COVID came around we were kind of stumped for education material yeah so did like hand rights in both they like they are
[01:08:18] hundred pages in them and we did a color in book that's a hundred pages and we it's a multi-mix color color in book for the alphabet and shapes and different items and it was so well received that
[01:08:31] is actually a private preschool that's saw the book and the latest the principal said she was always looking for a book like this like that had the mixture and they didn't have one that existed
[01:08:42] so every time she buys what is the books from us to use in the preschool so that was kind of like you know a good acknowledge month that oh okay this is good and we're doing this from practical
[01:08:54] experience because we use in the city show on kids basically so we created these books I think like about six or seven of them and we had them linked how to get your book up on Amazon how to
[01:09:07] get paid for it and it's on you know to do right in a half an hour you know how to pop a book or an Amazon in half an hour yes I can yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah
[01:09:20] when I put on my book right I write a publish because I was going to pay somebody else all right oh but before they so they publish in a half an hour but then you have to create a manuscript
[01:09:31] yeah no no I don't pay up the manuscript already no I will I will handle the manuscript already okay okay because you have to be a certain format and paid I have before much I'll be for much
[01:09:41] to upload to Amazon right because you could be going back on what's the weeks I have an I have before much I need to put only content on everything but yeah when I
[01:09:51] already I will check you and let me get out of an hour for no one what I'll pay for a half an hour because price people want a charge me but all right so yeah I mean thank you for that it's like
[01:10:07] you know you think about it and if you like this is like we don't even have to ask many questions she does she does actually I know so I'm just okay let me like let me like she's not from
[01:10:16] two toes actually reach pandemic I was like I was trying to speed it up you know it was no no but I like that so I mean just before we move on from the media I stack up your
[01:10:26] of your career you know no tonight you go out a couple of worlds in 2017 one thousand seven and everything I think you'll be the right person just to advise like what if so what if
[01:10:38] is it up and coming somehow John or Sammy Jew or Sam well whatever they put someone's calling somebody at a point in time what if it's an up and coming young lady wants to go
[01:10:47] 30 media that media space wants to even build our own media business also like how would you advise that person was he first who's four things they need to do now it is because you know
[01:11:00] it's changed a lot and I embrace it and I'm all for it it's that make sure they are you know you can be found on all platforms all the social media platforms I'll say that first
[01:11:11] I do know the media houses are personally checking platforms before they hire people they are checking your socials to see you know the numbers how many followers they have if you have a fan base already you know they're not going through the whole recruitment process
[01:11:28] basically to build somebody up right they want somebody to come and be able to share some of their audience with them or bring some of their audience with them that's like that's like a main thing because I've been on the side of a switch and fatality and reprudent
[01:11:45] so I know that's what they're looking for they're not necessarily any more need you to come broadcast ready as in having broadcast experience because the skills are transferrable so my online videos I would say they're strong videos because of my broadcast and skills
[01:12:09] I know a lot about delivery, icon type, you know voice control, inflections, just communication via the camera lens but it's transferrable there but the people who are ready on social media they have they know those skills they don't maybe don't have any formal
[01:12:31] training but they do they already utilize in those skills so that now becomes transferrable to the radio stations as a TV station if it's a radio station and these is the radio stations are trying to be visual with social media so it's no longer that these have a
[01:12:50] jiu-kump oh you have a Facebook radio which used to mean you have a Facebook page not to be seen but you have a nice voice but now to be a radio presenter you have to be nice enough to be seen
[01:13:05] right so that you know that's gonna be a given so there's no longer that line do you have a Facebook radio it doesn't work like that anymore so if you already have those transferrable skills
[01:13:18] to want to be in the traditional media it's going to be a plus if you do take a short course or if you do take a course online just to learn some basics besides just this skill part
[01:13:32] I like people to learn and actually understand business of any industry that they get it into just focus on oh this is my job I am the radio announcer and I don't need to figure out
[01:13:44] how anything else in here works if you you know yeah isolate yourself if you do that to yourself you are really cutting your career like really really short because this is you know it's an ecosystem
[01:13:57] the person that puts the ads on the computer is just as important as you add speed of bills they pay all the staff the person that cleans the studio is just as important as you know the person that's pressing record or the person who's operating in the camera
[01:14:17] it's like it's always a team effort and just thinking you when you have to do your job and not understand okay about whether the other person does or the person comes after you or before you
[01:14:27] does it's you just you know gonna have a long career because that is just going to you know it's just gonna you know show you in like a selfish way and you're never gonna learn and you need to learn
[01:14:41] the business you have to learn the business to figure out how things work and when you learn the business you also learn the politics of the business that is how and the politics is important
[01:14:52] because that's how you have a long lasting career it's not you know it's just survival it's anywhere you go everybody has a culture so everybody has operating in a different way
[01:15:07] so you need to be flexible in that way that you know you go to one media house this is how they operate this is the culture of this media house you go somewhere else they operate like this and
[01:15:19] again this will be you not isolated yourself you come and out to your bubble you you know Minglema de Cove because um you learn about the culture being involved with them so I would say
[01:15:31] I think these are more humans like you know human type skills that you have to bring into the workplace done to do really well in this career I don't invest for you all that's for all that's fine
[01:15:45] I mean that's not enough I think you really I mean hit the tool so anyone who is trying to get into this space they understand you know the basics and I think more than the basics you know so
[01:15:58] you will you will say in that your policies help you whether it's storm basically yeah with that reason why decided to get into this industry because I mean the journalism radio TV that's being a baby that's been your first love since your 10 years old or even before
[01:16:20] I guess why are 25 decided to not get into financial services you know I kind of did so much and some people might say a short space a time who stands up that's been a friend yeah yeah yeah yeah yeah yeah yeah yeah you
[01:16:45] me that I'm a radio I just said young you know there's so much boys and forced in acting as was I just felt like I did everything I didn't know what else I could do
[01:16:59] again um and as I said you know people like everybody knows you be you don't know anybody and And I just say you've been in a business studio, being a reader presenter is the even more isolated. Just in this room by yourself with your microphone
[01:17:13] and these padded walls and you're talking to yourself for like three hours. This is like pure madness. And it was like, I just, you know, I felt like I did it all. So I mean, the last thing was to a creative.
[01:17:27] And I've even thought I would have done talk radio because I did talk radio. So I'd be like, I did everything. I did urban, I did rock, I did pop rock, I did religious, I did talk radio. I did news, I did entertainment news,
[01:17:41] I did a magazine type show. It's like, you know, basically like just felt that it was time to do something else. I started to do the books on the content creation online and it was like really enjoying that process. You know, it went on your rabbit pool,
[01:17:57] program on how content creators think, learning about SEO, figuring out about Google, for the algorithm because my mom and technical person as well. So you know, I want to know about that. Even the building, the built your own website already? I was always building websites from since like 2006.
[01:18:15] And you teach all the cool and stuff. And I don't see people how to call because they have only platform there. But I would say this last website that I built, I decided, so this is like just like media, I decided to let people into my space, right?
[01:18:30] And one of the people that I learned into my space was Karen Rose. And you know, it's like, I would have never done that in your past. I would never reach out to somebody and say, hey, can you work with me?
[01:18:42] You know, I would just like stay in my space on my bubble and just try to figure out everything by myself. You know, even if it took me too long or kept me up at night, I know, then I'd have time for anything else.
[01:18:55] I'll just get, you know, in gross and overwhelmed with it. And Karen was one of the, I decided to change things. And he was one of the people I decided, I do know what? He's going to be one of the first people
[01:19:05] that I'm going to let into my circle. And you know, kind of like, truck through this media show that I had only time of just doing everything so low. That website that he helped me design was one that I was planning because during that stage
[01:19:22] I was actually in the process of getting my insurance license. It takes a long, it takes a while. It took about seven months to go to the process. You have to do some training, you have to do some courses, you have to regret a manager.
[01:19:35] So it's not very quick. You have to get that did. And they were having me so early wringle. Good, well imagine. Yeah, so basically it was that my food's my normal manager recruited me up if I would have been interested. And I was just like, why not?
[01:19:56] This kind of just like the path that I'm on with finances wanting because I wanted to talk about finance, show freedom and teach people about their money for a long time. But why would they listen to me? Just like just, you know, just like that, you know,
[01:20:16] but I was like, learn it for a long time. I didn't have a circle who if I decided to start talking about that with them was interested in hearing when I was going to say, so I really did need to figure out where this audience would have been.
[01:20:31] So there was for a while I was trying to do it. So I had up to speed for a little while that was like a news channel. And then I tried to switch it to like I did
[01:20:42] I was doing four X updates to kind of get like that whole money theme going there. But really, and truly I was like, I didn't really have any direction on exactly how to explain this. And then when I got the interest offer and when I started
[01:20:57] to prepare to get in my license on how I would present myself, it's just like everything just felt into place. In New York, exactly what I wanted to see. I knew what I wanted to talk about.
[01:21:07] I mean, I have tons of ideas like scribbled all over the place. Half of them, I'm not having even executed yet basically. And it was so amazing because you know, when you think about it, it's like people's like, what we're doing that talk about in sure
[01:21:22] and just going to be so boring. How long can you talk about this for? It's like, you know, you're going to like run out ideas and it's like I haven't even reached close to that yet because I just feel like there's so much to be said
[01:21:35] when I do get people inquiring about some of the things I've discussed in my video. I feel really useful to them because they are really, really stumped something. And a couple of them are not so dark to me. I've spoken to agents before
[01:21:50] and they've made me felt like I'm stupid because I was asking questions. And I'm trying to figure out in my mind why would somebody who is going to be spending their heart in money get that inferior feeling at all to discuss how their money,
[01:22:10] where is their money going? How does it benefit them? You know, so with like, it's been an interesting journey and I do feel very useful for that. I'm very useful to be doing it. I have people asking, you know, why did you leave the media?
[01:22:22] What made you leave the media and do insurance? But the thing is I think people haven't noticed is that I have been on a very long break like about six years from away from media. Exactly. You would do nothing on one of six point five
[01:22:37] you are constantly saying, you're a content consultant for the media. But they're talking about TV, they're talking about TV and they're talking about TV and they're talking about TV. And then like, it's the day you know, so they're confusion, it's like, yeah,
[01:22:50] but you know what I stopped doing this like seven years ago. But you were trying to do that, sweetheart. So for years, that's what the news on cars usually look like. Right? You know, a special day of the woman, you look at you're the one bringing the news,
[01:23:04] you're the one, you know, I mean, a large perception of the population lucky into your 7 o'clock every year. Yeah. But I just say it's just that I'm on this journey along time of the people, they look like, you know, like I just sprung it on them,
[01:23:20] like it's been all of a sudden. But you know, it's been like an a long time and the meekin basically. And you know, I've just said, now you know, it's now brought itself into like, yeah, the inner agent and it's like, it's actually a very exciting process
[01:23:36] because it's the first time like I have to do a lot of training, a lot of school and there are like so many levels you could get to and so much more work. You can, you could do it just what you decide
[01:23:46] you want to do when you start to do it. So it's kind of interesting being challenged, you know, if you're a mile on your low man or the. I happen to present with those just yet, but I guess at some point,
[01:23:58] I do that for the mile on the low man or the. Oh, God. And how does it, how does it bring when I'm trying to like moisten my brain so that I could absorb or or it's an information. Yeah, not too hard, but actually together.
[01:24:11] So so what I'm seeing you do in though, you actually take another different approach to most entrance. It doesn't have seen where you actually know using your media training and your media background that bring forth that entrance information. I think that is what when Kevin was like,
[01:24:29] who's next? Well, I thought of you because I was seeing you so you were so and a visual as you were looking for you, but you would just you saw us to doubt. So it's top of mind, yes. Yeah, you stood out what you would do with none.
[01:24:45] That's this was different. You know, I was like, listen, our what the fuck is about value? And I mean, you've built value and then destroyed it. I'm built new value because you built value in your brand. You know, you were you were a Samantha John that was up
[01:25:03] grandeur, but in you then you're too, then you were Sammy Joe, that was another brand that people knew Samantha test. So you know, you keep I know your building, but you're again. So what I think and what I get your opinion that using your media background
[01:25:19] that you could actually know do some things your love but to with a footballs because you were saying like, well, I was doing some of these things online and I didn't really have direction, but I feel like you could actually know do that content still do media,
[01:25:36] but in a way you like and for a person in the sense of educating others, I know also the nine command building of your new business which has been an insurance agent. Is that sort of your thinking that you intend? Actually it wasn't my intent.
[01:25:51] It just happened naturally because those are my strongest skills. So it's like okay, obviously yeah, it's sales you do and say after generate leads. So I was just like, gosh, I am not comfortable with a cool call in. What can I do instead, right?
[01:26:08] You know, because I'm like, I mean, I'm being honest, it's like I just not come to, I don't know how somebody will be like, oh, this is some amount of John. They probably will think as a joke, right? It's like, you know who's this person. Who's this person?
[01:26:19] Who's this person? Who's this person? Who's this person? So I was just like, no, because I'm same thing. I'm known if I do the calls, they might it might work, it may not work, it may cause some confusion. So I didn't want to jump at that one time.
[01:26:35] But when you get your license, it's good. So I had to figure out a good. And I'm going to be honest because my husband is my cameraman and my, oh, my production studio and whatever. And he was just like bugging me for like about a month.
[01:26:49] He's like, when are you gonna make a video? And I'm like, I don't know, it's like, you know, I don't feel like to make one. And he's like, no way, yeah, did we do it? And he kept bugging me, and he kept bugging me,
[01:27:00] and just like one day I was like, you know what, you know, procrastinating. Just that's up your license, up on my left, let's just make a video. And, you know, I did a video. And the response was just, it was really, really good.
[01:27:14] And by this time because I had done so much online content, I had already created a system for making content. So it's like, I don't have to make a video every day and burn out myself. Because, you know, I'm still learning
[01:27:26] people's insurance process and making sure I learn about your products and attend and all the classes and all the sessions. So to also be in production, it will just have to be something that can fit into your routine. But the journey of making online content
[01:27:41] like during a pandemic, it's like, I have no problem fitting it into your routine. So I make my long form content and I make short of, I chop it up into smaller pieces. I had already made that posted on my website.
[01:27:56] So I have the Google ecosystem built already and it's just about producing content. Sometimes I have planned stuff and then I just feel like, you know what? I feel like I wanna talk about this because I think it will resonate a little more
[01:28:10] and then maybe on the flyer, I'll probably change something on the fly. But basically it's more planned out and it's all, yes, in compost with production skills, the content, consultation stuff that I did for freedom and basically just making a system or routine to get it done.
[01:28:32] And it just, you know, as you say, it's just, was not intentional, it's just something that's been happening naturally and a few people pointed it out to me when somebody they were trying to encourage some of the agents to make videos and they said yes,
[01:28:49] but Samantha's using a skill that she has so it's easy for who, this will, you know, you're doing a very wanted to structure somebody who's uncomfortable doing it. When they might actually be strong with, you know, being on the field and talking to people in person versus
[01:29:08] putting on their phone and uploading a video. So I think if everybody might be a little bit different, not that it can't, you should do everything as much as you can because it's like a hybrid system. But yes, mainly it's because it's just,
[01:29:24] you know, it's a skill that's built but like 20 plus years through others that they're transferable. Right, excellent. So yeah, so I definitely see, I mean, this strategy to me is a women strategy. I think it's a matter of time but I think this is a women strategy
[01:29:43] because this is all people consume information, right, the consumer information in short form, you know, TikTok and Instagram, what have you? So you're able to speak to so many people with all of them. So you don't have to go and take other adenipapers
[01:30:00] and pay six dollars or so. People, people can contact me some amount of best way. You know, you don't have to do those things. So it seems as though you have a, I don't have to say easy paths but you, you have to also have competitive advantage
[01:30:15] of the colleagues. Yeah, thank you so much. Yeah, thank you so much. Yeah, thank you. Yeah, thank you. You're doing that. I'm here to go to my house. Some colleagues who might be active in football or active in some kind of social circles
[01:30:28] but I don't think they can have to reach that you could have based on that ecosystem you built your knowledge experience and I think, no, you have a woman, you have a woman formula. Well, okay, I keep them the fingers crossed. Yeah, yeah, yeah, yeah.
[01:30:41] You have a woman formula. And the funny thing is you might be, you'd be able to reach out to pieces not only in Trada but they have people who live of search and they'll have business in Trada. And if I'm not, if I do live all such,
[01:30:54] because if... Yeah, wait until your call Jason. No, no, no, no. I'm waiting for your call, so we get to. What if your call's in Trada? I'm the confetti, John. I'm not seeing the express, the cadernamad less than to local radio. The only content I'm seeing
[01:31:11] is locally would be, I guess, what's on social media? And I think in the insurance agents, peace, which you guys are social media. I think you're Dominaton who else, no, who else think about it which other insurance agents are? Yeah, I don't know, because I mean,
[01:31:30] all I see is like some people would add me on LinkedIn. And in dealing to request, they'll be like, hey, what are you, I'm a fan, shall I say this? I don't know, but I'm not gonna, you know, because it's almost equal,
[01:31:42] if I don't tell a cool call. But what Samantha is doing? She is doing what we call inbound marketing, right? So she's written content when you're sitting for a particular thing, okay, if I'm sitting for, I won't see benefits of key mining insurance,
[01:31:56] as I have, I might have a business and the, and the braids band, the business might be a little older, might be a, you know, might help, might be a challenge, whatever it is. So I might be looking at key mining insurance.
[01:32:05] If I go, go, key mining insurance, I'm just trying to add on Samantha, Samantha, six minutes, six minutes video pops up. So okay, I wanna learn more. And I click on Samantha, best.life slash cards. I can, and I book, and I book in a point, Martha.
[01:32:19] But you know, that's, that's just me walking through a natural process in a very seamless manner that takes me the last time that it takes Samantha, that's a publisher book on Amazon. You just have been all over. You know, so just making, not making,
[01:32:33] just making a customer journey easier and your last brush treating and it's more like the customer coming to her, right? She takes the number of the customers. And you mean at the other point, you're actually making the customer journey and that's what, that's what customers want, right?
[01:32:47] They want to be able to listen. I've seen, I've gotten information. It's been a smooth, personal information to me who has that knowledge, well, I can enrich them easily. You know, it's easy. I could click on about the book and appointment.
[01:33:02] Yeah, I think, I think it's an excellent strategy and definitely using modern technology and the reality is what you're doing Samantha. This is what in major organizations do, this is what big businesses in the US, the Microsoft, whoever. This is exactly what they do.
[01:33:17] They put out content, get people interested, at least will then go to the site, you know, they get more information, they've book out appointment. And that's it. So I think that you are actually doing will class, best and class, you know? So it just keeps doing it.
[01:33:39] Just keep doing it. No, thank you very much. But I was thinking, I'd say experts, you're gonna give me, and if I have any gaps, I'll be. Yeah, we can look at it, but what you do into is not very typical entrepreneur
[01:33:52] because it did enter a lot in acquiring services sometimes. So that restriction you want to spend your money and it's a hassle sometimes. Sometimes you try to be, we don't take credit card, no, we don't take debit card, no, the casher, oh, did this?
[01:34:04] Like I'm trying to give you money. Oh, no, we don't deal with it. You have to come for it. Oh, no, we only have our branch, you should go on that as a bummer for the spin well. You gotta come on that one. We only mean you too.
[01:34:14] So it's just like so much friction sometimes. And I think that is something that is so important. Oh, do, and all of us are in value to your business, right? Oh, do I make rich and how do I bring out awareness of my business or what I'm offering?
[01:34:30] I make it easy for those wishes and to acquire my services make it as easy and friction as possible for them. So yeah, so what I do. So I know you're speaking about media, but the other day this podcast is about business and value, right?
[01:34:42] So, well, I like more value of using media. You can't really. Kevin, just wants to lean on the media. You know what I mean? I don't know, I like this land, to like this land. Also, what I really love about this conversation,
[01:34:57] we have tonight is that, you know, you start your family starts with financial insurance and here we are full circle. You're back in the insurance industry. There are things that's really awesome. Now I know we didn't. You love your own agency, so.
[01:35:10] Yeah, just know she got me a letter to my phone for her house. All right. So I know we didn't get chance to talk much about your book, but I want to give you a lot of opportunity to plug your books.
[01:35:22] So you have your balance, block method again. It's a guide and prove time management and productivity. Oh, we did a tell us about the impetus between you, right, in that book. And perhaps maybe you could discuss a few things on your balance, success, checklist.
[01:35:37] That's also a very interesting. You can be pretty close behind that book. You have the advantage. Yeah, must I be saying something? Are you taking this? Media and all? I'm trying to see if you really want to hire me. I'll just put my hands down.
[01:35:49] So the book was actually something that was an idea. And that little note jotted down for a long time because remember, I'd be uploading onto Amazon. And we were using pen names. So I didn't use my name or anything. So we have pen names for the children's books
[01:36:10] because I just didn't feel like I was brave enough to put myself out there as an author and illustrator. So I kind of kept that quiet. So we were home and locked them. We were ready for school and the kids before we'd
[01:36:25] make in content with the kids in a very stressful time and whatever came out. So we have little notes to talk about how to manage your time. Because we have some family. They were also trying to make content. And they kept coming to us and saying,
[01:36:39] if you're off our course on how your consistent me making content, even though the kids are home and you're working from home, that they would definitely sign up for that. So it was just ideas maybe really coarse. And just making some points.
[01:36:56] And I have the notes on stuff there. The first journey with the books that we did with our color and books on handwritten books is that journey to create the manuscript of Lula on to Amazon was very strany lists.
[01:37:10] It was almost like that, but it does out basically because I just went on your rabbit hole on my own, trying to figure it out and I'm size and pages every day and going back and forth. Amazon said, no, it's rejected, it's rejected
[01:37:22] and then you have to go back again and do it. And then I was like, if I just read books with just words, this might be way easier than doing any images. So I was just like, OK, we have a lot of ideas
[01:37:34] which I did what I use. So I took a break because I went my freedom 106.5 at that. That's a talk station. I have an announcement for like 6 or 7 months. And around that 6 month mark, they asked me to be a content consultant for the station,
[01:37:52] which was behind the scenes, coordinate all the interviews, work with the graphic stuff. Basically a lot of little teams I had to coordinate with to get information, marked in information out there and book, book, gas and stuff and get them into the station. So things to be executed.
[01:38:12] Use some of my TV skills with that to create things like around down, down the back end for the presenters and for interviews. And it was overwhelming. It was overwhelming. Because I'm homeschooling. And we're getting remotely, so I'm doing this from home. And it was extremely overwhelming.
[01:38:33] It was like, and to do it, I also felt like I needed to train some of my colleagues and how to manage their time. Because where I was trying to contain my work, which I think was only fair between the hours of eight to four,
[01:38:50] Monday to Friday, people were working like, a wrongly clock. So you'll get what's up messages, now you're clocking in the night on the weekends. And I still need time for my family. So this is where I believe in the balance. I believe in the balance.
[01:39:07] And I try to make a stress talk couple of them that you know, the only reason you're working on the weekend is because we're disorganized. And that if we were more organized during the week, we could get more done.
[01:39:21] And it would not cross over into our private lives. And I really try to stress that you know, I believe in the balance. I need time with my family. I'm homeschooling my kids. And I'm doing the work and that the actual, I have actually gotten a little stressed
[01:39:41] because every time before and then, you know, it's a message about work, no matter the day or time. I actually had to do where I stopped looking at my phone, not get separate numbers, but a phone and a draw like when I needed just the reset
[01:39:56] because it's, sorry, let's be in the hospital too. But I couldn't even look at my own social media because of the stuff we're popping up, right? So. So, you know, that I started to say, you know what? Let me finish this book because the book is actually
[01:40:12] the method that I use to organize myself because I was always told with the functions that I was doing as a content consultant by one of my superiors that I was like the most organized person. She's ever met. And it was basically because I have a method.
[01:40:30] And the method is basically where I kind of block task together, that's why it's a balanced block. So I'm blocked task like maybe 20 minutes and then we take and then I take like a five minute break. Basically and I kind of do that with all the tasks
[01:40:48] that I want to perform throughout the day. Is that it's worth it? Like Pomodoro, Someda? But the Pomodoro is similar but it's different because they either think they increase the time and they increase the breaks. And then they also do like a task or task
[01:41:04] from prioritization to their tasks. So there's a little more complicated and I just wanted to be like really simple where I just did 20 minutes or 15 minutes because basically what I explain is that it's totally up to you. How long you want that work in block to be? Right?
[01:41:23] Like some people would do like, prefer 15. I found like when I do say 10 minutes it feels a little too strany us. So I might do 20 minutes for the most. And then I would and I restrict it to a five minute break but I mean my,
[01:41:40] my thoughts about it is that it's more flexible so it's however you feel. So they work on and it take the break and it just do that like within the hours that you really want to function basically. But it's also built on the fact
[01:41:54] that I totally believe in living a balanced life. That you need to take breaks. And when I mean breaks not like a five minute break, spend some time with your family, close your laptop and go outside and take a walk, have a beach day if you need to.
[01:42:13] Even if it has to be during the week just to break your routine, make sure that you know, yes, yeah, eat well, you exercise, you rest well. And that's where the whole balance block method comes from. But it's a holistic approach to managing your time.
[01:42:31] So, I look at each checklist, right? It didn't five servings of food and vegetables every day. I mean Kevin, I know what you, that's something like after we've begun of vegetarian, to be with the fat chief that. I eat so much vegetables. Kevin, you know what I'm saying?
[01:42:50] Sometimes you know the burger will come in some letters. Yes. You know, the, when it goes by group for you, any orders, when they go by the fast, we place any orders some fries and chicken in my pudding. I remember fries of potatoes, right?
[01:43:09] I fries of potatoes, those are from the, you know, so you know, I'll have that. I agree. Is that checklist? And I can't remember what's on it, right? Yeah, I haven't read it. Did you try it out? Did you try it? Did you check all?
[01:43:22] Okay, exercise for at least a few minutes every day. Um, I'm excited. Maybe three to four times a week, but for longer than two minutes, a glass of water, I mean, the various. Yeah. It's a fruit sandwich, no, but, um, you know,
[01:43:36] but I mean, I get an estimate. I do estimate passing sometimes. Oh, I do that as well. Right. So exactly right? So meditate for 10 minutes every day. Sometimes I just be inside that's for 10 minutes. Just lean though. Um, right down three things you're grateful for every day. Mmm.
[01:43:52] You can do that through that three things to one. No, I could, I could think of three. Okay. And that actively writes it down every day. Not necessarily read for 30 minutes every day. Easy. Uh, nice. Yeah, even if I don't want to add, I'm always,
[01:44:07] because I'm always looking right. I'm always, we'll kind of always be switching things. So yeah, I read for 30 minutes every day. I let see me like, like leisure reading, like, I don't like all of it. I said anything, anything.
[01:44:17] I was saying, you're education and to team on what, you know? Okay, what is not like after read a novel, just prolong everything else has read a novel. Creates a budget and sticks it. Um, I need to do that with that.
[01:44:28] See if at least 20% of you income every month? Well, I'm, I'm an entrepreneur. You right? So we have, so if I am to get income every month, that, I mean, I'm, I'm, I'm, I'm trying to get to that but it's just where every month income comes in.
[01:44:41] You know, so when I do get income, you know, well, we'll see how long we will make that last. We will, we will do what we have to do with that. Invest in a retirement account. But we have a lot of excuses for every.
[01:44:53] Every point, I'm going to share that with you. I'm going to do this. Be real, right? Invest in a retirement account or mutual fund on all of both by the way, or yes, we will have a link to this by the success checklist and he's sure notes.
[01:45:06] So you guys could download for yourselves and take a look. All right, so invest in a retirement account or mutual fund, yes. So now correct yeah, relationships spend quality time in loved ones every week. I can do better with this.
[01:45:27] Express appreciation to someone you care about every day. Yeah, yeah, practice actively listening and all interactions. Yeah, I mean, I look like a customer all these things. Piece of mind, you ensure it's coverage annually. Hey, hey, hey, hey, hey, hey. You said annually, yes.
[01:45:46] Hey, prices on coverage options for insurance policies. Yeah, yeah, yeah, I'm actually any processor doing that. Anyway, meet with an insurance agent to discuss your needs and options while I'm going to do that soon because I'm switching my insurance coverage.
[01:46:03] Yes, well, that's not where it says insurance agent. That's a clickable link. It's a clickable link for some of the best life. I'm sure. So it's very easy to be tonight sure or teacher. Oh, it's like the bullet. I'm checking. Yeah. That's a fantastic.
[01:46:18] I'm doing that very efficient. Yes, that's the best life slash insurance. Hi, for an agent. Yes. Boom. So that's what we said Samantha, you make it frictionless to be able to speak to someone. So I go to this checklist and I want more information with my physical link.
[01:46:35] I don't have to stress. I get sent straight to the beach. Nice. Those are guys. I thought that up so long ago. I don't even remember. And that's the reason why you have a critical bar. You have to have a green. So something and that's it.
[01:46:49] And which content else you're doing, right? Because a lot of the content will use your make and no. Five years from now people will be contacted you. Hey, Samantha. And then you would say, well, okay, let's speak to my assistant because I'm really busy right. I wrote.
[01:47:04] I'm going to say five years from now. Check your back and I'll see. Oh boy. All right. Samantha, this has been fantastic. You know, really enjoyed listening to your story, listening to your junior. Taking up all the lessons and gems along the way.
[01:47:22] Is there anything that we have not covered that you would want to and show that you leave our audience with? I feel like we've covered everything but I would like to say to the audience that if you feel you're ready to take a financial freedom
[01:47:40] journey, definitely want to get in contact with me. There's no obligation to buy. So I could just have a discussion with you and answer your questions. And if I don't have the answer, I will definitely search for it. Well, where can the audience find you?
[01:47:56] Where can they reach you? They can find you on all platforms and my websites, Samantha, best.life. Jason, where can we find you? You can find me so many places. Jason Paul Vali, LinkedIn, Instagram, Twitter, just look for me.
[01:48:15] And if you have any questions about your business, you just want someone to find out yourself. I'm always interested in a keen about seeking on businesses. You know, you learn so much when you speak to everybody, everyone in this business, you know, you just learn so much.
[01:48:32] I'm always open to learning by having conversations. Forcasts, we'll, there you have it. The media way with Samantha Fest. Subscribe to the value at the value dot show slash subscribe. Leave us a voice note to be played on the next episode. Leave us a five-star review.
[01:48:49] Check us out on your podcast, live choice be it. Apple podcasts, Spotify, Google podcasts, Stitcher cast works all wherever you listen to your podcast. And with that, podcast world, Kevin Studios. We are up.