Innovating for Market Needs: The Birth of EcoWash
The ValueSeptember 01, 202400:06:01

Innovating for Market Needs: The Birth of EcoWash

Discover how water scarcity inspired the creation of EcoWash. Dareem Jeffrey shares the story behind his innovative business model.

Limited access to water in deep South Trinidad was the driving force behind the creation of EcoWash, a business that revolutionizes the car wash industry by using just two litres of water per vehicle.

In this clip, Dareem Jeffrey explains how a personal challenge inspired a sustainable business model that addresses a critical environmental issue while providing convenience to customers. Learn how necessity sparked innovation and the early challenges Dareem faced in bringing his vision to life.